Is this price right or is the dealer playing games?

I’m wanting to buy either the SEL or Limited Trim (I need to just make that decision myself) but getting the OTD for both from the dealer is confusing to me, both the MSRPs are significantly higher than what’s online, jacking up the OTD. Does something look off here? I’ve never bought a car before so I’m very green to this process. I have cash to buy so not worried about financing or anything. Looking for advice. Thank you!


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I would stay away from this deal. The dealer is adding unnecessary costs and giving a low trade-in value. There are better deals out there.

Check Hyundai’s website for local offers! They’re currently offering 4.49% financing for up to 60 months on the 2025 hybrids. You can also negotiate to remove things like Xzilon and Defense, and $400 for tints seems high, but I’m not too familiar with tint prices.

@Emerson
By the way, what’s the condition of your Ford Escape? If it’s in good shape, you should be able to get $3-4k for it selling privately. Don’t settle for $400 from the dealer.

Emerson said:
@Emerson
By the way, what’s the condition of your Ford Escape? If it’s in good shape, you should be able to get $3-4k for it selling privately. Don’t settle for $400 from the dealer.

I had the same thought, but I’ve learned that many early 2000’s Escapes get really bad trade-in offers. I suggested my friend try Carvana and their offer was only $100, lol.

The 2024 model should have a bigger discount compared to the 2025 version.

I’d recommend getting an appraisal for your used car from somewhere else for a baseline. If you have more than one Hyundai dealer nearby, compare offers from each of them. I did this and got a few thousand more for my trade at the second dealer. Don’t focus on the monthly payment they offer – focus on getting the lowest finance rate, then work out your payment based on your trade-in and down payment. Seeing $1k monthly payments is crazy.

@Dev
I live in the Sacramento area, and there are three dealerships owned by the same entity. I ended up buying from a dealer 300 miles away, and I’ve been going to a dealership 84 miles away for service because of the attitude of the local service department.

@Dev
Yeah, I’m talking to other dealers as well. This one is just close to my house, so I wanted to start there.

@Dev
I’m also focusing on the OTD price, so I can work backwards into a lower payment if I pay cash.

Look at the sticker price for the car you’re interested in. The MSRP for the Limited AWD trim on Hyundai’s site is only a few hundred dollars off from the dealer’s so-called ‘market value’ selling price. They’ll make up the difference with add-ons like floor mats and crossbars. Don’t let them push unwanted extras on you like window tint or whatever ‘defense’ is. You should also get a trade-in quote from Carvana or try CarMax.

@Alden
Lol, I didn’t realize the Limited was AWD, and I don’t actually need that. Good point about the add-ons too. I suspected that was the case, but I wanted to double-check here on the forum.

I bought a 2025 Limited Hybrid HTRAC for $43,711.16 in Arizona. If you’re in the Phoenix area, check out Larry Miller Hyundai on Bell Ave in Glendale. They treated us really well.

Does your trade-in not run? If it drives fine, you should be able to get at least $3k for it, maybe more.

Teo said:
Does your trade-in not run? If it drives fine, you should be able to get at least $3k for it, maybe more.

My trade-in runs great and is well-maintained, just has some bumper damage from years of use. I think they’re lowballing me, especially since KBB says it’s worth $2-3k. I’ll probably just sell it myself.

@Jules
Try Carvana for your trade-in. I had a great experience with them when buying my Santa Fe. The dealer didn’t offer anything for my trade-in, so I tried Carvana, and it was super easy. I walked away with more than I expected. I know this sounds like an ad, but it was genuinely a great experience.

@Jules
Rule of thumb: Unless your car doesn’t run, try trading it elsewhere. My dealership offered me $2k, but I traded my truck for $4k more at another dealer. My wife even drove me back to the dealership after I got the check.

@Jules
They’re definitely lowballing you. I tried trading in a 2014 Subaru Crosstrek with 65k miles. The dealership offered me $4,000 and later raised it to $6,000, even though KBB’s fair condition value was around $8,000. I ended up selling it for $10,000. Don’t settle for a low offer.

I’ve never paid for dealer add-ons, and I don’t plan to in the future. Unless I specifically ask for them, I always negotiate to remove them.

This doesn’t seem like a good deal. I got $2k off MSRP in AZ when the 2025 model first hit the lots in September. The interest rate is high, and the dealer add-ons are outrageous. It looks like your trade-in offer is bad too. There are plenty of Hyundai dealers in Phoenix; you should be able to negotiate a much better deal.