I’ve always debadged my cars. I know it’s just personal preference and very subjective. The back end is so boxy I think the letters actually help break it up a bit and the black calligraphy color on the branding doesn’t look bad at all so I’m torn.
I’m removing mine, I’ve noticed it’s a hassle to wash, my towels and mitts constantly get stuck on the “Santa Fe” letters. Also to me usually spelling out the model or make was seen as for a more fancy or luxury car, but now it seems every car maker/ model is going that route too (pruis, Lexus, Camry, Honda, etc)
I wanted to remove mine as well, but when I saw someone else do it, it just made the back look weird IMO but everyone has their own taste. I think it just matters if you like it on your own vehicle or not:)